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RTECC Santa Clara. Registration Live Now

The RTC Group is proud to announce its 2015 Santa Clara RTECC registration. There are many new features of this year’s event to expand our exhibitors’ opportunities to connect with prospects and drive sales. Download the 2015 RTECC Santa Clara Exhibitor Prospectus Download the 2015 RTECC Santa Clara Floorplan Just a quick outline of some of this year’s key features… 10×10 Booth Options Partner Pavilions dedicated to specific technology ecosystems like ARM and Intel Unrestricted seminar session options for companies…

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Diminishing Lead ROI

For the better part of two decades I’ve been in the lead development, cultivation and delivery business. As the marketing guy behind one of the longest running and most successful lead development activities in the embedded computing space, I’ve seen first hand the power of providing quality leads to organizations across diverse verticals and technology functions. I was preaching cheap lead generation, when it wasn’t quit in style — so for me to come out against lead generation is a…

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